The Parent Association at the American Institute of Monterrey understands that successful character building is a T.E.A.M. (Teach Enforce Advocate Model) effort.

The parents have created a school-for-parents program offering courses such as Introduction to CC!, Decision Making, Self-Esteem, and additional courses throughout the year. An impressive 400 parents have taken the five-hour Introduction to Character Counts! Course.

Additionally, 200 mothers are involved in the "CC! Moms" program, which brings moms into the classrooms once a month to do a Six Pillar activity with the students.