The youth of Birmingham, Alabama are in for a surprise. Recently, representatives from local schools, businesses, and community organizations convened for one sole purpose: to spread character education throughout the community.

CHARACTER COUNTS! works best when it is ubiquitous. Kids learn about the Six Pillars of Character in the classroom, but it’s important that the message is reinforced in sports and after-school programs, in the home, and in the job market. Birmingham is determined to succeed.

The Industrial Revolution marked the birth of a new era in human history, an economic and social transformation driven by technology, manufacturing, and transportation. It sparked an age of innovation and invention and challenged the limits of human imagination. But at the same time, our young industrial society made reckless, self-serving choices without regard to the consequences to the environment.

And now, we have a mess on our hands.